Overview

SEO is a long process and not something that can be done in one quick swoop.  Having a nicely designed website is only half the battle when trying to improve your web presence.  The other half of the battle is what you do with the site.  Below is my overview of the steps that need to be done to improve your SEO, a detailed analysis of your current SEO, a checklist of the process I use for creating AdWord campaigns, a demo of a landing page for EZ Cover based on keyword research I’ve done on your product.

• Step 1 - Redesign Website

  I normally start by giving your website a more professional/creative look and feel to help build trust with you potential customers.  If interested, I can send you a couple of layouts that I might consider using for the design. The redesign will address the SEO issues outlined in the onsite SEO analysis report.

• Step 2 - Write Compelling Content

  Next, I would do keyword research to write compelling content.  This is one of the most important elements when attempting to increase your traffic through SEO. If you aren’t sure what words/phrases people are using when coming to Google, then you’re wasting your time. If your pages are brief and don’t provide a lot of detail, it’s less likely that you’ll rank high in search results because your site isn’t detailed and descriptive about the services you provide.  

• Step 3 - Improve Google Web Presence

  Having a Google Business Page is essential. If your business is listed on Google and Bing but the listings on these sites are incomplete and inconsistent, it can negatively impact your ability to rank well in search engine results. It’s also important to register your website with Google Search Console to ensure that Google is crawling your site correctly.

• Step 4 - Build Links with Other Businesses

  This is the most difficult but also the most important step in the process.  Having reputable businesses put your website link on their websites shows Google that you have good business relationships.  This is the most effective way to make sure your business shows up on the first page of Google.  

• Step 5 - Create AdWord Campaigns

  This is the most difficult but also the most important step in the process.  Having reputable businesses put your website link on their websites shows Google that you have good business relationships.  This is the most effective way to make sure your business shows up on the first page of Google.  

• Step 6 - Track Everything Using Google Analytics

  Finally, I would use Google Analytics to see how website visitors interact with your website over time and create goals within the Analytics dashboard to track sales.  This will help make improvements as you continue to work on your SEO.